Condemning Fast Food, Schlosser Style

Because I'm going to see Michael Pollan soon:

One of the most disturbing books I've ever read: Fast Food Nation by Eric Schlosser. Investigative journalism that somehow manages to condemn without being condemnatory. "There's shit in the meat." Wow. Try to go to McDonald's and not hear Schlosser's voice in your head after reading this.

Organic Food

...any better than non-organic food? I'd like to hear Michael Pollan's views on the subject. I know it's bad if the emphasis is on feeding the hungry and quantity-not-quality, but just how bad is it? Do the gains in quality (i.e., for our health) and the savings to the environment overcome the loss in quantity?

EDIT: I just saw a McDonald's commercial as I wrote this. Yay.